How to Sell Gold
FIND OUT WHAT YOUR GOLD IS WORTH
Free, private gold valuations in London. Bullion House buys coins, graded PCGS and NGC pieces, bars, jewellery and scrap at our Baker Street showroom, with no obligation to sell.
At a glance
Where can I sell gold in London and how does the valuation work?
You can sell gold in London at Bullion House on Baker Street. Start with a free online enquiry describing what you have, or book a private appointment. We aim to reply within one day, inspect your items in person, then explain how weight, purity, condition and the live market shaped the offer. If you accept, we pay by bank transfer or cash. There is no obligation to proceed.
- Valuations are free, private, and carry no obligation to sell.
- We aim to respond to online enquiries with a next step within one day.
- We buy Sovereigns, Britannias, Krugerrands, Maples, graded PCGS and NGC coins, bars, jewellery and scrap.
- Final offers are fixed only after we inspect the items at Baker Street or via an agreed route.
- Payment is by bank transfer or cash once you accept the inspected offer.
- Graded and collectable coins are assessed as coins, not priced as scrap.

Written by
Richard Lyttle leads Bullion House across product standards, customer experience, and educational review. He reviews high-trust buying guidance so customers can understand physical gold, tax-sensitive product features, and resale considerations before they buy.
Reviewed by Richard Lyttle on 18 Sept 2026

On this page
Find out what your gold is worth
Are you looking to sell gold in London? Bullion House offers free, private valuations for graded PCGS/NGC pieces, gold coins, bars, jewellery and mixed holdings at our Baker Street showroom.
You can request a free evaluation online or, if you prefer to discuss your items in person, make an appointment to meet privately and confidently with a member of our team. Let us know what you have, and we will explain the most practical next step.
Our valuations are obligation-free, and we aim to reply with an offer within one day. If you accept our offer and choose to sell your gold to us, we can pay you by cash or bank transfer. There is no pressure to proceed if you decide the offer is not right for you.
Tell us what gold you want to sell
When requesting a free valuation, give us as much detail as you can. You do not need to know exactly what gold you have, but sorting it before a valuation will help the process. The more we know, the better we can advise you on the right next step.
For online valuations, let us know what you have. Examples include:
- Inherited jewellery and six Sovereigns
- One 1oz gold bar
- PCGS graded Britannia in holder
- Broken 18ct chain and earrings
For a private online enquiry, we will need your first name and surname, plus your email address. Providing your UK phone number is optional. We use these details only to review and respond to your enquiry. Remember, there is no pressure to sell once you have received a free valuation.
If you do not wish to share what you have online, feel free to book an in-person appointment with a member of our team in Baker Street, in central London.
We buy gold in all forms
Whether you are planning to sell gold in London after inheriting jewellery, inheriting a collection, or reviewing bullion holdings, you can start by telling us what you have. For instance, you may have a single Sovereign, a safe-deposit box of bars, or jewellery you will never wear again.
Start with our form, and we will tell you the sensible next step.
Gold coins and graded coins

The coins we buy include Sovereigns, Britannias, Krugerrands, Maples, and pre-1947 silver. Graded coins and collectable pieces include NGC and PCGS examples. We value common bullion and graded pieces based on their merit, not just melt.
Bars

We buy recognised cast and minted gold bars, from smaller individual pieces to larger holdings. Whether you have a single bar you no longer need or a larger collection to discuss, tell us what you have when requesting your free valuation. We will inspect the bars, considering their weight, purity and type, and explain how these factors contribute to the offer before you decide whether to proceed.
Jewellery

Bullion House buys jewellery, including inherited, unworn or out-of-style pieces from 9ct to 24ct. Whether you have a single piece or a collection of jewellery you no longer want, please tell us what you have when requesting a free valuation. We will inspect each item and consider its weight, purity and other relevant factors before explaining our offer and your options.
Scrap and mixed holdings

Scrap gold and mixed holdings include broken chains, single earrings and inherited rings from 9ct to 24ct. Even if you do not know exactly what the items are, simply describe what you have, and we will check the weight and purity before explaining the offer. You can then decide whether you want to proceed with the sale.
How your valuation works
For anyone looking to sell gold in London without immediately committing to a transaction, our valuation gives you the opportunity to understand what you have and how we have assessed it before deciding whether to sell.
Start by telling us what you have and how we can contact you. Our Baker Street team will review your enquiry and explain the most practical next step. Then, once we have seen and inspected your items, we can provide a final offer for you to consider.
Describe what you have
Let us know what you have and how to contact you. A short description is enough to get started. From there, we will explain the next steps, including how and where we can inspect your items.
We inspect and explain the offer
Before we can make a final offer, our Baker Street team needs to inspect your gold. We weigh and assess each item, then explain in plain English how weight, purity, condition and the live market shaped the figure.
The final price is fixed after we have seen the items at Baker Street or via the route we agree with you.
You decide, bank transfer or cash if you accept
We explain the offer and the next step. If you accept our offer after inspection, you can choose to receive payment by bank transfer or cash. We confirm the expected payment timing before you complete the sale, and you can decline at any point with no obligation.
Sell gold in London at our Baker Street showroom
If you are looking to sell gold in London and would rather have your items assessed face to face, our Baker Street showroom provides a private setting to discuss your gold.
By arranging an appointment with our London team in advance, you can bring in your items and speak to someone in person without the pressure of a walk-in sale.
Our Baker Street showroom is suitable for a range of enquiries, including individual pieces of jewellery, gold coins, bullion, estate pieces and collections. If you have inherited gold or are unsure of the type of gold you have, you can let us know this when making your online or telephonic enquiry, and we will explain the next step.
A private appointment is especially helpful if you have several items to discuss or simply prefer to meet our team in person. During your appointment, we will inspect the items and explain how we assess their value. We will give you all the information you need so that you can decide whether to proceed.
To arrange your visit or find out more about our location, visit our Baker Street showroom.
How to find our Baker Street showroom
Our Baker Street showroom is located at 111 Baker Street, London W1U 6SG, United Kingdom.
Since private appointments are arranged in advance, we request that you contact our team before visiting. This is critical if you are bringing a larger holding, an estate collection or several items for assessment.
Let us know when filling in the enquiry form so we can arrange your appointment accordingly. We will confirm your appointment details before your visit, including the next steps for having your gold inspected and valued.
What affects an offer when selling gold in London?
When selling gold in London, it helps to understand what will affect the valuation and our offer. These include:
- Weight and purity
- Item type and maker
- Condition, rarity, and provenance
- The market at the time of assessment
Two Sovereigns can receive different offers if one is a common bullion coin and the other a proof or scarce date. Our Baker Street team will show you which is which and explain the differences.
Would you prefer to speak to a member of our team first? Call 020 7117 2889, or use our main Sell page for more ways to get in touch.
Prefer to visit us? Meet our team in Baker Street
If you want to sell gold in London and would prefer to discuss your items in person, our Baker Street team can arrange a private appointment. For example, you may have larger holdings or estate pieces or other items that you would prefer not to divulge in detail online. In that case, note on the online form that you would prefer to arrange a meeting. We arrange private appointments at our Baker Street branch so that there is no walk-in pressure.
Driving directions to our showroom
Our showroom is located in Marylebone, central London, at 111 Baker Street. NCP Marylebone Road at 170 Marylebone Road is a convenient nearby parking option. From the car park, head east along Marylebone Road and turn right onto Baker Street. Continue south along Baker Street, crossing Bickenhall Street. The showroom is shortly after the Bickenhall Street junction.
Independent feedback from customers who sold to us
Read excerpts from customers who mention selling, pricing, payment or a no-pressure experience with Bullion House.
Ready to sell gold in London? Request your free gold valuation
Fill in our enquiry form. It only takes a minute, and we will reply within a day with the next step, not a hard sell. Prefer to talk first? Call 020 7117 2889, or visit our Sell page for more options.
Frequently asked questions
How do I know your price is fair?
We explain how weight, purity, condition and the current market feed into the offer before you decide. You can compare elsewhere, as there is no obligation to accept.
How is my gold valued?
Our London team looks at the item itself and evaluates it in terms of its weight, purity, condition and type, alongside the current market. Graded coins, bullion, jewellery and scrap gold are assessed differently.
Do I have to accept the offer?
No. A valuation and offer are there to help you make an informed decision. It is entirely your choice whether to proceed.
How and when do I get paid?
We pay by bank transfer or cash after you accept the final inspected offer. We confirm the expected timing before you complete the sale. If you decline, you do not owe us anything, and there is no obligation.
Can I sell gold without visiting the showroom?
Yes. If you want to sell gold in London, start with the short form, and we will explain the most practical next step for your item, including whether an insured courier handover is appropriate.
Will you treat my coins as scrap gold, and how do scrap and graded coins differ?
No, graded PCGS and NGC coins, proofs and collectable pieces are assessed as coins rather than melted as scrap. Scrap pricing applies to jewellery and mixed metal, where melt value is the main driver and the figure rests mainly on weight and purity once non-gold parts are accounted for. With coins, condition, rarity and presentation can all affect the offer.
I inherited gold and I am not sure what I have. Can I still enquire?
Yes. Describe what you have found on the enquiry form, or say "inherited collection, unsure of contents". You do not need hallmarks or weights to start the valuation process.
What should I bring to a valuation in London?
Bring the gold items, along with any boxes, certificates, invoices or collection notes you have. We may require photo ID and proof of address before we can complete the transaction.
Next practical step
Sources and further reading
Rules and market terms can change. Check the dated sources below and take advice on tax, regulation or personal finances where your position calls for it. For the practical side of buying or selling physical gold, speak to the Bullion House team.
View 12 sources
- LBMA precious metal prices
- LBMA precious metal benchmarks
- Government hallmarking consumer guidance
- Hallmarking Act 1973
- HMRC gold acquisitions, imports, investments and VAT Notice 701/21
- HMRC high-value dealer guidance
- HMRC Capital Gains Tax overview
- HMRC Capital Gains Manual CG78305
- Scrap Metal Dealers Act guidance
- PCGS certificate verification
- NGC certification verification
- Government company information service
Related guides
Use these to check the next part of your decision.
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