Privacy policy

BH International Ltd, trading as Bullion House, is the controller of the personal information described in this policy. Our company number is 14315961 and our registered office is The Old Barn, Wood Street, Swanley, England, BR8 7PA.

For privacy questions or to exercise your rights, contact us at info@bullionhouse.com or call 020 7117 2889.

Depending on how you use Bullion House, we may collect:

• contact and account details, such as your name, email address, telephone number, billing and delivery address;
• order, payment and transaction information needed to process purchases, sales, deliveries, returns and customer support;
• communications you send to us, including enquiries, feedback and requests;
• identity or verification information where it is reasonably required for fraud prevention, legal compliance or a transaction; and
• technical and usage information, including information from strictly necessary cookies and similar technologies used to operate the site.

We use personal information only where we have a lawful basis. In particular:

• Contract: to create and manage an account, process an order or sale, take payment, arrange delivery and provide support.
• Legal obligation: to keep records, meet tax and accounting requirements, and comply with other applicable legal obligations.
• Legitimate interests: to protect our business and customers, prevent fraud, secure and improve our services, and respond to enquiries. We balance these interests against your rights and expectations.
• Consent: where required, for optional marketing or non-essential cookies. You may withdraw consent at any time.

We do not currently make decisions about you solely by automated means that have legal or similarly significant effects.

We will only send electronic marketing where permitted by law. You can unsubscribe using the link in a marketing email or contact us using the details above. You have an absolute right to object to the use of your personal information for direct marketing, and we will honour that request.

We may keep the minimum information needed on a suppression list so that we can respect an opt-out request in future.

We may share relevant information with carefully selected providers that help us operate our business, including:

• technology, website-hosting, ecommerce and customer-support providers;
• payment, delivery, insurance and secure-logistics providers where used for your transaction;
• professional advisers, insurers and auditors; and
• regulators, law-enforcement bodies, fraud-prevention agencies or other parties where required or permitted by law.

We require service providers to handle personal information only for authorised purposes and with appropriate safeguards.

Some providers we use may process information outside the UK. Where that happens, we will use an approved transfer mechanism and appropriate safeguards as required by applicable data-protection law. You can contact us for further information about those safeguards.

We keep personal information only for as long as needed for the purpose for which it was collected, including to meet legal, accounting, tax, fraud-prevention and reporting requirements.

• transaction, payment and accounting records are generally kept for six years after the end of the relevant financial year, or longer where required by law or a dispute;
• account information is kept while your account is active and then only for an appropriate period unless we need it for another lawful purpose;
• enquiries and waitlist information are kept only for as long as needed to respond, provide the requested update or manage our relationship with you; and
• marketing preferences may be retained in a minimal suppression record after you opt out, so we can respect that choice.
• where you opt in to optional first-party search analytics, we keep detailed pseudonymous search events for 90 days and retain only daily aggregate reporting after that.

We use strictly necessary cookies and similar technologies to provide core features such as sign-in, security, the shopping cart and regional preferences. These are necessary for the service you request.

Optional first-party search analytics are disabled by default. If you opt in, we record pseudonymous search submissions, result interactions and purchase-attribution events to improve search. Email and telephone-like search terms are redacted before storage. You can accept, reject or later withdraw this choice through the search analytics settings control.

We use Google Tag Manager, Google Analytics and PostHog to understand how people use the site only where you consent to Statistics cookies. Rejecting Statistics cookies does not affect shopping or core site features. You can change or withdraw your choice at any time through Cookie settings or the declaration below.

Where you accept Marketing cookies, we use Klaviyo to understand how identified visitors interact with the site after clicking a Bullion House email or submitting an opt-in form. This helps us measure and improve relevant email marketing. Rejecting Marketing cookies does not affect shopping or core site features.

Google processes information under its Privacy Policy.

PostHog processes analytics information under its Privacy Policy.

Google Maps Platform supplies address suggestions and attributed review content used on this site. When you use address lookup, Google may receive the search text, a short-lived session token and technical request information needed to return the service.

Google handles information under its Privacy Policy. Google Maps content is also subject to the Google Maps/Google Earth Additional Terms of Service.

We use organisational and technical measures designed to protect personal information against accidental or unlawful loss, alteration, disclosure or access. No system is completely secure, so please take care with your account credentials and contact us promptly if you suspect misuse.

Subject to applicable law, you may have the right to request access to your information, correction of inaccurate information, deletion, restriction of processing, data portability and to object to certain processing. You may also withdraw consent where we rely on it.

To make a request, contact us using the details above. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk. We would appreciate the opportunity to address your concern first.

Our services are not intended for people under 18, and we do not knowingly collect personal information from children. We may update this policy from time to time and will publish the latest version on this page with its revision date.